Non-Reciprocal Links vs. Reciprocal Links
It’s a question almost anyone who is new to the SEO world will ask. Which is better? Will one help you in the rankings more than the other? Some people think a non-reciprocal link (meaning someone is linking to your site - but you are not linking back) is of more value, while others take the view that all links are of value..In my opinoin, a link is a link and having any link pointing to your site is not a bad thing. However, search engines do value one-way, or non-reciprocal links, with more value. Why is this you ask? Non reciprocal links are often a better indicator of a pages value to a potential user or SE. The theory is that these are more likely to be ‘natural’ links and thus therefore, less manipulative of any algo that places emphasis on the value of a given link to a page.
So hypothetically, take two CPayscom2 Online Casino website’s with the same name, content, and creation date. Then, have 1,000 non-reciprocal links pointing to one..and have 1,000 reciprocal and non-reciprocal links pointing to the other. Theoretically, the CPayscom2 online casino website with 1,000 non-reciprocal links pointing to it would rank higher.
In my opinoin, since non-reciprocal links appear to a search engine as maybe a “non-requested” link..It should not hurt you to have a site that is off topic pointing to you. If I have a site that is about car speakers pointing to my CPayscom2 online casino website, I should not get docked for it.
On the other hand, doing a reciprocal link exchange with a site about car speaker’s may hurt me. A search engine see’s two site’s linking to each other that have absolutely nothing in common with each other (unless the speakers gamble..lol) and it clearly thinks “this isn’t natural..”
My suggestion is to go non-reciprocal as much as possible. If you are going to do a reciprocal link exchange with this cpayscom2 online casino website or any other site on the web. The links should be:
From on-topic pages, as much as possible.
From non “link-exchange pages”, as much as possible (preferably in the actual text of a page).
On pages with few other links, as much as possible.
On sites that are risk-free (run from anyone offering identical link exchanges with multiple site!)
Fewer than your reciprocal links, if possible.
Be next to text or other links using your keywords, whenever possible
Thats about it. I think I have explained about all I can for reciprocal vs. non-reciprocal links. If you have an opinoin about my theorys please signup to my cpayscom2 online casino website and leave a comment! I alway’s like to hear other webmaster’s thoughts and opinoins about things like this. Search engine algorithyms are changing constantly and it’s good to share our thoughts. Don’t forget to show your appriciation and add our link.
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